Automotive digital transformation. Without the theatre.
Independent strategy, delivery, and advisory for automotive businesses navigating CRM, platforms, data, and AI.
What WRAPPR Does
We solve the problems that prevent automotive businesses from capitalising on digital transformation.
Strategy that translates to delivery. Platforms that actually work. Data that drives decisions. No consultancy theatre—just measurable outcomes and commercial impact.
For automotive leaders
CEOs, COOs, and boards navigating digital transformation, CRM strategy, or platform risk
For investor-backed groups
PE firms and retail groups requiring independent validation and delivery assurance
Brett Ward, Founder
20+ years building and fixing digital systems for automotive businesses. From dealer group operations to board-level strategy.
Former Head of Digital for AM100 groups.
Led CRM, data, and platform transformations across multi-site operations.
Delivered Salesforce implementations from 5 sites to 50+
Now independent. Working with CEOs, boards, and PE firms on the problems that prevent automotive businesses from capitalising on digital transformation.
Background
Automotive retail operations
Data & BI architecture
Digital strategy & transformation
PE due diligence & advisory
Working with
• AM100 dealer groups
• PE-backed automotive retail
• OEM partners & platforms
• Finance & leasing providers
Services
Wrappr works across five core areas. Each engagement is shaped by the problem you need to solve, not a fixed methodology
Reducing technology spend isn’t about cutting for the sake of it — it’s about clarity and control. We rationalise vendors, remove duplication, and focus investment where it drives measurable outcomes.
The result: lower waste, fewer moving parts, and technology that delivers value, not noise.
We spoke about this in 2022 at Dreamforce where we showed how a careful and methodical installation of a world-class CRM could actually reduce costs and pay for itself within 3 years.
You can view the Case Study here.
The problem
Digital transformation fails because it doesn’t account for the operational reality of automotive retail.
The impact
Projects that don’t stick. Technology that sits unused. Change that never lands.
What Wrappr does
We’ve worked across dealership groups, OEMs, and finance providers. We understand the commercial pressures, the legacy systems, and what actually works.
The problem
Your CRM isn’t delivering. Projects overrun. Technology doesn’t align with how the business actually works.
The impact
Wasted investment, poor adoption, operational friction, and stalled growth.
What Wrappr does
We define CRM strategies that reflect commercial reality. No vendor bias. No generic frameworks. Just practical roadmaps that boards can actually approve and teams can deliver.
The problem
You need senior-level expertise but not a full-time hire. Projects need independent oversight. Boards need validation.
The impact
Risk exposure, vendor dependency, or lack of internal capability to challenge delivery partners.
What Wrappr does
Fractional CTO, interim digital leadership, programme assurance, or ongoing advisory for boards and exec teams.
The problem
You have data everywhere but no clarity. Reporting is manual. AI is just noise. No one trusts the numbers.
The impact
Poor decision-making, wasted time, missed opportunities, and boards operating blind.
What Wrappr does
We build data foundations that deliver insight, not just dashboards. Real-time BI, clean pipelines, and AI use cases that solve actual problems.
The problem
Salesforce is complex at scale. Bad architecture creates technical debt, limits growth, and becomes expensive to fix.
The impact
System performance issues, user frustration, integration failures, and mounting costs.
What Wrappr does
We design and deliver Salesforce architectures that scale. Multi-site, multi-brand, integrated with finance, stock, leads, and aftersales. Built properly from the start.
How wrappr works
No vendor partnerships. No implementation bias. No conflicts of interest. Recommendations based solely on what works for your business.
Repeat engagements with boards and exec teams. Used by PE firms for portfolio diligence. Referenced by clients in investment materials
Strategy that translates into implementation. No 200-page decks that sit on shelves. Practical roadmaps that teams can actually execute.
The Elevator Pitch
I provide fractional CTO and digital leadership for businesses that need experienced, accountable technology leadership without the long-term commitment of a permanent hire. This is particularly effective for organisations navigating growth, acquisition, operational complexity or significant change.
A core part of my work involves Data & CRM transformation. I design, deliver and fix CRM platforms so they work in the real world — supporting sales, service, marketing and operational teams with systems that are usable, scalable and commercially aligned.
I also help organisations take control of their data. Through clean architecture, joined-up reporting and practical AI adoption, I turn fragmented information into trusted insight that leadership teams can rely on to make decisions with confidence.
Where systems are disconnected or overly complex, I focus on integration and automation — connecting platforms, removing manual effort and simplifying legacy environments so technology supports the business rather than slowing it down.
Alongside delivery, I work closely with leadership teams to optimise technology spend. This includes rationalising vendors, reducing unnecessary cost and ensuring every investment delivers measurable value and clear return.
Not sure which applies?
Most engagements span multiple areas. Start with a conversation about the outcome you need.
